Automate and grow: how custom software can transform Your business
- Agata Pernak
- 17 minutes ago
- 4 min read
Marotino creates custom-made software tailored to the unique needs of any business. From small startups to large enterprises, our solutions are designed to optimize operations, enhance decision-making, and strengthen customer relationships.
In today’s digital world, companies across industries face increasing pressure to adapt quickly. Global disruptions, competitive markets, and ever-evolving customer expectations make adopting advanced software solutions a necessity. Custom software has become one of the most effective ways to improve efficiency, automate workflows, and deliver exceptional customer experiences.
This article explores why CRM and automation are essential for modern businesses and how Marotino’s tailored software can help companies of all sizes and sectors achieve growth while improving customer engagement.
Why every business needs custom CRM software
Customer Relationship Management was once considered a tool primarily for sales and marketing teams. Today, it has become a central hub for business operations. Companies across industries can benefit from understanding their customers more deeply and automating interactions to improve satisfaction and loyalty.
Custom CRM software provides a range of advantages:
Efficient Workflow Management: Automate repetitive tasks to free up your team for strategic work.
Better Decision-Making: Collect and analyze customer and operational data to make informed decisions.
Improved Customer Insights: Understand client behavior and preferences to tailor offerings and communication.
Enhanced Customer Retention: Consistent engagement and personalized communication ensure clients stay loyal.
No matter the sector, retail, healthcare, logistics, or professional services - custom CRM software can create a competitive advantage by centralizing customer data and automating key processes.
Off-the-shelf software versus custom solutions
Many companies start with ready-made CRM systems such as Salesforce or HubSpot. While these solutions provide standard features, they are often limited in flexibility and may not fully align with unique business processes.
Marotino builds custom software specifically for your company. Our solutions integrate with existing systems, adapt to your workflows, and scale with your growth. Although custom solutions require a larger initial investment than off-the-shelf platforms, they deliver greater efficiency, automation, and long-term value.
In many cases, combining standard CRM tools with Marotino’s custom modules provides a perfect balance of reliability and customization.
Real-world applications of marotino’s custom software
Automating Customer Interactions
AI-powered chatbots and automated messaging can handle routine inquiries, freeing staff to focus on complex issues. Companies that implement this type of automation see faster response times, increased leads, and higher customer satisfaction across sectors.
Streamlining document and contract management
Automated contract creation and approval workflows save time for legal, sales, and administrative teams. Custom modules can handle specific business rules, notifications, and approvals, ensuring accuracy and speed.
Marketing and compliance automation
Managing customer consents, opt-ins, and preferences across multiple channels can be challenging. Marotino’s software centralizes this information, automates updates, and ensures compliance with privacy regulations, making marketing processes both efficient and secure.
Digital touchpoints across the customer journey
From initial awareness to post-sale advocacy, digital touchpoints play a critical role in customer experience. Marotino’s solutions help businesses optimize these interactions, including:
Awareness: Educational content, webinars, and campaigns to attract new clients
Consideration: Interactive tools, product or service comparisons, and detailed information to aid decision-making
Purchase: Streamlined ordering, online demos, and responsive support to increase conversions
Retention: Loyalty programs, knowledge bases, and post-sale support to maintain engagement
Advocacy: Encouraging referrals, reviews, and testimonials to generate organic growth
Custom software ensures a consistent and personalized experience at every stage of the customer journey, tailored specifically to the business.
Success stories with Marotino
Marotino built a custom CRM system for a company selling electricity from multiple providers. The platform automatically calculates commissions for sales representatives based on supplier, tariff type, contract duration, and performance metrics. By integrating real-time reporting and automating the entire settlement workflow, the company significantly reduced manual work, minimized errors, and improved transparency across the sales organization.
Marotino developed a web application that allows users to upload electricity invoices. The system analyzes consumption patterns, detects anomalies, compares tariffs, and generates actionable optimization recommendations. All insights are presented in a clean, easy-to-understand dashboard, helping users make better decisions and improve energy efficiency.
Marotino implemented a complete booking platform for coworking spaces. The solution includes space browsing, real-time availability, subscription management, and mobile check-ins. Integrations with partner APIs and recurring payment modules allow coworking operators to automate reservations and deliver a seamless customer experience.
For a B2B supplier, we integrated their e-commerce system with Coupa, implementing a full PunchOut catalog. Product data, shopping carts, and orders synchronize automatically using cXML, allowing enterprise buyers to place orders directly from their procurement systems. This solution streamlined purchasing workflows, reduced administrative overhead, and improved spend control.
In a financial project, Marotino built a secure integration with Plaid to enable fast, compliant fund transfers between investors and the investment platform. This solution demonstrates our expertise in fintech CRM systems, client onboarding, payment flows, and ensuring top-tier security standards.
Key takeaways
Custom software is essential for businesses seeking to scale, automate operations, or enhance customer relationships
Automation reduces repetitive tasks, increases efficiency, and improves customer satisfaction
Off-the-shelf CRM software is suitable for basic needs, but complex processes and industry-specific requirements are best addressed with tailored solutions
Digital touchpoints across the customer journey can boost engagement, retention, and brand loyalty
Combining automation and customer journey optimization delivers the greatest long-term benefits
Conclusion
Every business, regardless of industry, can benefit from tailored software. Off-the-shelf solutions may meet standard requirements, but for companies looking to grow, increase efficiency, and deliver exceptional customer experiences, custom solutions are indispensable.
Marotino specializes in creating software designed for your unique business needs. By combining workflow automation, CRM integration, and optimized digital touchpoints, we help companies improve operations, strengthen customer relationships, and achieve measurable growth.
Contact Marotino today to learn how our custom software can transform your business and create a competitive advantage in your industry.